We deliver the largest advertiser offer catalog to...

Banks & financial
institutions

We partner with financial institutions, banks, credit unions to deploy UPI/card-linked offer programs. Our platform drives loyalty and top-of-wallet use for their card products.

Retail brands

We enable retailers to bridge the gap between co-brand UPI/Debit card benefits and traditional loyalty programs. Our platform delivers a seamless reward experience for customers across all engagement levels with UPI/card-linked offers.

Digital platforms &
apps

We deploy white-label and custom UPI/card-linked programs for digital platforms and apps. Our solutions supplement current loyalty efforts by delivering everyday savings to any card enrolled.

What you can expect

Enhanced value

Our unmatched advertiser-funded offers catalog of national and local brands enable partners to create additional value around their product or membership.

Seamless user experience

Our differentiated UPI/card-linked offer approach is additive in all respects, enriching and supporting current engagement efforts.

Expanded data insights

Robust program monitoring and reporting provides our partners with transactional insights on their customers.

Full-service support

Our experienced client team supports implementation, deployment, activation, management and program evolution, to ensure success.

How UPI/card-linked marketing works

  • Consumers pay with UPI linked

    Depending on the program structure, a consumer's card can be auto-enrolled through their bank or consumers can manually link any card in their wallet into the program.

  • Notifications inform consumers of the cash-back earned

    After making a purchase at a participating advertiser, in-store or online, consumers receive a cash-back notification.

  • Consumers receive cash back or reward currency

    Consumers get cash back directly to their enrolled card via a statement credit or loyalty currency.

With Mycashpays's Collaborative Commerce Platform, banks can retain, engage and grow their customer base more efficiently than possible otherwise.

Get in touch

How can banks benefit from partnering with us?

Acquire more current accounts

Our multi-acquiring payments platform enables acquiring banks to easily access and open current accounts for thousands of merchants already integrated onto the platform.

On-demand grow current account balance

Our advanced routing engine allows acquiring banks to incentivize merchants for routing payment inflows into current accounts held with their banks, reducing their cost of funds.

Drive preference for their UPI/ Debit cards

Our smart marketing platform enables card issuers to provide attractive instant cashback and real-time loyalty points earn/ burn programs at the point-of-sale.

Ready to learn more?

Find out how you can leverage the most powerful engagement platform guaranteed to exceed your marketing goals.

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